To break through the noise and ensure companies’ messages are seen, heard and felt requires bold new ways of integrating earned, paid and owned media.
BCW’s heritage in earned media means we have the advantage our clients need to succeed. We create ideas that are talkable, shareable and inextricably linked to culture. Our network of experienced earned-media professionals is always one step ahead of the changing media landscape — identifying new activation opportunities, ensuring our clients stay connected with the headlines and using data to place stories with unmatched precision.
We lead with an Earned-Plus approach to everything we do. Even paid media. We know that a successful paid media strategy is only as effective as the story behind it. That’s why our performance media team always has an eye to amplifying organic interest, ensuring hyper-relevant placement, compelling content partnerships and continuous optimization of campaigns to deliver outsized ROI and ROAs for our clients.
The result means storytelling and strategies that connect audiences with owned channels, seamlessly. And by maximizing our clients’ channels and every opportunity for first-party data collection within them, BCW’s work creates a complete media ecosystem. It’s how BCW maximizes reach and impact with audiences at every level.