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BCW Brain Blink: You, Too, Can Be Dumb & DumberJuly 31, 2020

As a young, unknown actor, Jim Carrey famously carried a ten-million-dollar check in his wallet, envisioning what he would someday get paid as an actor. Years later, he was paid ten-million dollars for the movie Dumb & Dumber. Carrey never let himself imagine failing. And you shouldn’t either. Don’t get trapped in a self-defeating audio track that sounds like: “I’m not that good. Other people are smarter and more creative than I am. My boss thinks I’m a failure.” You are focusing on exactly what you don’t want, convincing yourself it’s real. Focus on what you do want. Take it from billionaire Oprah Winfrey. “Create the highest, grandest vision possible for your life,” says the media maven, “because you become what you believe.”


Replace those negative thoughts with positive ones. Then, write them down. Post them on your mirror, your computer screen. See them. Recite them every day. Believe them.

Below the line: “No one cares what I think. My ideas are ordinary and boring. I’m not going to share my thoughts because they’re really not that good.”

Above the line: “People want my opinion because I have a unique perspective. My ideas are different and inspirational. I can’t wait to share what I’m thinking because who knows where it might lead!”

BCW Brain Blinks are written by Jeremy Baka, Chief Creative Catalyst, BCW