BCW AAER Presents the 2023 Black History Month Guide: "Engaging the Black Community"March 1, 2023

While Black History Month may end in February, successful brands and corporations will be the ones that commit to a long-term strategy. This means going beyond specific moments in time to establish stakeholder trust, brand loyalty, and employee engagement from Black communities.

BCW is proud to present the "Engaging The Black Community" 2023 Guide developed by BCW's African American Employee Resource (AAER) Group.

In the guide, you will see BCW AAER’s best practices for driving success year-round with the Black community. You will also find information on 15 key cultural moments and 25 conferences to reach Black consumers, and the top 30 Black reporters to engage for your organization.

At BCW, we believe in celebrating Black voices 3-6-5 and that’s what you’ll discover in this year’s guide. We hope you can use some of these insights to assist with your work.

Download Here