BCW North America Launches Campaign with Brady to Reduce Gun ViolenceApril 20, 2023

In 2022, BCW North America took on reducing gun violence as a pro bono initiative because mass shootings and gun violence are an unacceptably common tragedy in the United States. We believe it’s critically important to have a national conversation about what can be done to reduce gun violence and make our communities safer for all.

In service of this goal, BCW North America has partnered with Brady, a bipartisan organization supporting gun safety solutions. Together, we identified an opportunity to reach people across the political spectrum who care about community safety.

We are proud of the outcome and the combined efforts of WPP operating companies to keep this conversation a priority, with GroupM partnering with us to secure donated media support.

No matter how you think this issue can be best solved, we can all agree that the status quo is not working. While people will disagree on the best means to address this issue, we think this conversation absolutely needs to take place and are proud to support the Brady organization.

If you happen to be in New York City over the next two weeks, look up. You may notice our work on the billboards in Times Square and Bryant Park. If you don't have plans to travel, see some of the powerful creative below, and remember to follow @BCWGlobal on social media for recurring updates on our pro bono initiative throughout the year.