More About Miri Buac
Miri leads a variety of international accounts at BCW on topics ranging from sport to sustainability. Her previous role as head of communications at a not-for-profit sports trade association offered vital insight into the business of sport by connecting with its members and managing relationships between partners, governing bodies and the Department of Digital Culture Media and Sport. She has delivered impactful campaigns on youth participation, helping young people and marginalised groups with limited access to sport or music, grown the voice and reputation of industry sectors, and maximised how brands utilise communications to influence meaningful change.