Guido Gaona

President, Latin America

As President, Latin America, Guido Gaona oversees BCW’s operations and talent in the region in addition to his duties as CEO, BCW Mexico. He also serves on BCW’s Executive Committee and global board.

More About Guido Gaona

Guido Gaona is president of BCW Latin America and CEO of BCW Mexico. He is responsible for the agency's operations and talent in the region, including the BCW Brazil Group, which comprises BCW Brazil and Máquina CW.

Guido has more than 25 years of experience in corporate communications, providing consulting services to Fortune 500 companies as well as start-ups in the technology, automotive, aeronautics, finance and consumer sectors, among others. Throughout his career at BCW, Guido has held various positions with regional reach and exposure. Prior to his current roles, he was CEO of BCW Argentina for four years; he served as leader of Burson-Marsteller Latin America's Innovation and Technology (I&T) practice based in Miami, FL; and he led the Burson-Marsteller Colombia office between 2009 and 2011, after previously leading the I&T practice in Mexico for two and a half years.

Before joining BCW Guido has held various in house roles, such as corporate communications director for SAP Mexico and Central America; senior press coordinator at StarMedia Network; and external affairs manager for Masterfoods Mexico. As part of his pro-bono work, he was a strategic communication consultant for Endeavor Colombia.