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Matt Stafford

President, Asia-Pacific

Matt Stafford is one of BCW’s strongest champions of using an Earned-Plus, integrated approach to solving our clients’ most complex problems. And it’s paying off. During his tenure as Regional President, Matt has presided over two extraordinary achievements: Astounding revenue growth and global creative accolades, with BCW earning in 2021 Asia-Pacific’s first ever Platinum Global SABRE Award for best campaign in the world. BCW Asia-Pacific is setting the bar high – both for BCW and our competitors.

More About Matt Stafford

Matt Stafford is President, Asia-Pacific for BCW, and former Cabinet Secretary for the Australian government.

Based in Hong Kong, Matt has been a senior communications agency leader in Asia for most of the past decade and has built a formidable reputation for attracting and retaining quality talent, the key to successful and consistent agency service to clients, especially in the higher staff turnover markets of Asia. He has also served as Director of Policy in the office of the Australian Prime Minister and as CEO of Greater China for Burson-Marsteller.