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Sunil John

President, Middle East & North Africa

Sunil John is BCW’s President, Middle East and North Africa, and founder of ASDA’A BCW. A pioneering entrepreneur and visionary thought leader, Sunil has established ASDA’A BCW as the premier consultancy in the region and the globally acknowledged expert on one of the world’s largest demographics and most important growing demographics – the 200 million strong Arab youth.

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At the heart of the public relations industry in the region for over 25 years, Sunil John founded and shaped ASDA’A BCW into the benchmark public relations consultancy in the Arab world, advising governments, multinational, global and local companies.

Sunil also leads GCI Health Middle East, a specialist healthcare consultancy, Proof Communications, a specialist digital and design firm, and PSB Insights ME which offers research-based consultancy. All three are wholly owned subsidiaries of ASDA’A BCW.

Sunil was the first PR professional in the Middle East to receive the Outstanding Individual Achievement SABRE Award (EMEA) from PRovoke in May 2014. Sunil was named the Best PR Professional in the Middle East by PRWeek Global Awards in May 2020. He was also honored with the Middle East Public Relations Association Fellowship in May 2018 and the Chairman’s Award at the Middle East PR Awards (MEPRA) in November 2016.

In July 2021, Sunil was nominated as an Advisory Board Member of the Dubai International Chamber, a newly formed entity to strengthen Dubai’s status as a global trade hub.

Sunil has been the driver behind the annual ASDA’A BCW Arab Youth Survey, a unique thought leadership initiative started in 2008 and today is one of the most widely cited pieces of public opinion research on the region by media and policymakers across the world.

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