More About Deepshikha Dharmaraj
With over 27 years of rich and diverse experience in public relations and integrated communications, Deepshikha Dharmaraj is one of the most respected leaders in the industry in India. As the CEO of BCW India Group, she manages the overall business interests of BCW in India and implements its growth strategy encompassing people, clients and partners. Before this, she was the CEO, Genesis BCW, a role she retains.
Deepshikha provides strategic counsel to the firm’s marquee clients and senior client leaders and is sought by them as a trusted advisor in good as well as turbulent times. A firm believer in conceptualizing measurable and impactful campaigns, she champions creativity and measurement across the organization.
People-centricity has always been at the heart of the diverse roles she has taken on at Genesis BCW. Moving people and pushing the boundaries is embedded in her approach to leadership. She has spearheaded communication mandates for some of the biggest clients at the firm; led the regional expansion of Genesis BCW in the west, setting up the Mumbai office in 1996 and Pune in 1998; created the talent development framework as the Chief Talent Officer and head of learning and development; led the acquisition and retention of marquee clients and built strong partnerships for new services and capability enhancement. And then combined all of these roles and more as the Chief Business Growth Officer, before being named the Managing Director and then CEO.
An active leader in India’s public relations industry initiatives, Deepshikha is a founding board member of the India chapter of the Global Women in Public Relations (GWPR), a global organisation for senior women in PR and communications. She is a part of the Managing Committee of the Public Affairs Forum of India (PAFI). She also served as President of the Public Relations Consultants Association of India (PRCAI) in 2008. Passionate about bringing creative ideas and measurement into communications, she has been jury for numerous prestigious award shows, including Cannes PR Lions, SABRE South Asia Awards, PR Week Awards, Campaign PR Awards India, Fulcrum Awards and IPRCCA amongst others. Deepshikha has also won several awards and recognition, including being named among the top 25 PR and Communications professionals by Reputation Today, among the 100 Changemakers of PR and Corporate Communications by Exchange4Media, PR Professional of the Year, by Campaign PR Awards India 2019 and Indian PR & Corporate Communications Awards (IPRCCA) 2019, and is widely considered one of the leading voices for public relations and communications in India.
Deepshikha holds a master’s degree in business economics from Delhi University and is a firm believer in nurturing new talent. She spends time with students of communication at institutes like the WPP School and Xaviers Institute of Communications, teaching and learning from them. She frequently takes part in leadership training and brand communications workshops, as an experienced trainer and participant.
She lives in Mumbai with her husband Atul Suri and son Sohum, spending weekends exploring new coffee shops and places to hang-out, reading and indulging in some mind and body work with yoga and meditation.