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Lars Haue-Pedersen

Managing Director, Head of Sports Practice

Lars heads BCW Sports. With over twenty years of experience in the international sports world, Lars has distinguished himself as a master strategist and specialist in sports management and international sports event applications.

More About Lars Haue-Pedersen

Lars has a proven track record of bidding teams including Los Angeles bidding for the 2028 Olympics, Doha bidding for the 2019 IAAF World Championships, and Poland and Ukraine bidding for UEFA EURO 2012. He also advises executives in the Sports.

Lars is a graduate of Odense University (DK) and completed an Executive Education at Harvard Business School. He is also a lecturer in sports events / application strategies at several universities across Europe.