BCW China

BCW was one of the first global public relations agencies to operate in mainland China and entered the market at the invitation of Xinhua News Agency in 1985.

Today, BCW is one of the largest integrated agencies in the market with core strengths in consumer and brand marketing, issues and crisis management, creative and digital strategy, corporate communications, public affairs and government relations.

Headed by CEO Qu Hong in Beijing, BCW China is uniquely suited to meet the communication needs of international and Chinese corporations across industries including automobile, consumer, sports, lifestyle, healthcare and technology. Its ‘China/Asia Going Global’ solution helps Chinese and Asian brands understand overseas markets, develop market-entry communications and navigate growth opportunities.

BCW Beijing is the regional hub of our Corporate & Public Affairs practice helmed by Managing Director Douglas Dew and supported by a team of experts with deep expertise in issues and crisis management addressing some of the most challenging and dynamic issues facing China and the world. Launched in 2020, its ‘Navigating Asia’s Rise and Geopolitical Implications’ offering provides multinational companies an in-depth understanding of the region that is informed by consumer insights, government policies and cultural nuances to help prepare for and manage potential issues resulting from the ongoing geopolitical instability and related dynamics in the region generally and, in particular, China.

Our team has decades of experience working with the top international and local Chinese media and is on the frontlines of the digital communications era.