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Brands, Sports & Entertainment


In a world where more is expected of brands beyond just form and function, people want to know what brands stand for. To win hearts and minds brands need to do more than reach people. They need to move them. To connect with their passions, their motivations and the things they care about most.

It’s an exciting time from that perspective, and the Brands, Sports & Entertainment practice is right in the middle of this vibrant landscape. Our work has been both game-changing and industry-leading.

That’s because we know people, their values, what influences them and what motivates them to engage with brands. We use human insights and actionable data intelligence to understand these behaviours and shifting mindsets. We identify the most effective touchpoints and deliver the best creative to shape compelling brand experiences for, and interactions with, the people our clients want to reach. We understand the complexity and diversity of audiences, and our multicultural team helps brands navigate cultural risk by speaking to people in an authentic way.

Through our work with a broad roster of brands across a range of categories, our Brands, Sports & Entertainment practice has the expertise to move people via:

  • Optimized Storytelling: We build the infrastructure to help brands and organizations craft and deliver stories with more precision and impact. By combining technical, analytical and media capabilities, we unlock the full potential of data to deliver brand stories that stick.
  • Data-driven Creative Brand Solutions: We are drivers of performance, using data intelligence to deliver smarter deployment strategies for brands with more effective and impactful creative. Through BCW Decipher, powered by Limbik, brands can also access a cognitive AI platform with world-class corporate reputation and crisis counsel, a first of its kind solution in the arena of reputation management, and the Decipher Index, a weekly AI-powered virality ranking of global themes.
  • Brand Purpose & Social Impact: We work with brands to shape, guide and refine their purpose positioning and purpose-led programming.
  • Influential Media: Anchored by BCW’s proprietary Trufluence methodology, our approach leverages direct response media to deliver ROI influencer marketing deployments.
  • Content Marketing: We combine analytics and creative-fuelled primary research to develop and deploy content that earns a response.
  • Brand Experience: Whether digital, physical or a combination of both, we use data to identify the best way to engage people through partnerships, sponsorships or specially designed events.
  • Entertainment & Sports Marketing: We have the deep expertise to secure brand success within the entertainment and sports marketing space.

The practice conceptualizes and manages creative ideas-driven campaigns across a wide spectrum of sectors for some of the biggest and most exciting brands in the business today. These include:

  • fashion and lifestyle
  • food and beverage
  • fast-moving consumer goods
  • retail
  • automobiles
  • travel and hospitality
  • sports – leagues, events, associations
  • broadcast media
  • OTT and other digital media
  • art and culture
  • large events and concerts
  • movies marketing

To learn more, please contact [email protected].