TECHNOLOGY
Technology is the force that connects humanity and drives progress. Our technology clients are at the forefront of changing the ways people live, work and connect with one another. These organizations are transforming industries and reshaping economies.
Our Enterprise Technology and Consumer Technology practices stand as pillars of expertise. With data and creativity central to our counsel, they serve brands across mature and emerging technology categories. Our roster includes clients spanning large enterprises to disruptive start-ups, across verticals.
We are drivers of performance, using data intelligence to deliver smarter deployment strategies. Through BCW Decipher, powered by Limbik, we also help organisations access a cognitive AI platform with world-class corporate reputation and crisis counsel, a first of its kind solution in the arena of reputation management, and the Decipher Index, a weekly AI-powered virality ranking of global themes.
Enterprise Technology
Technology has revolutionised modern business, with organisations recognising its pivotal role in driving bottom-line growth. For this, enterprises need to reinvent to remain relevant. The ability to navigate through change, optimise technology for efficiency and transform products and services based on market demands is essential for any organisation to achieve success.
Our team of specialists with domain expertise across industries help deliver campaigns for B2B companies targeting a range of their stakeholders, using both traditional and new media platforms.
Gone are the days of B2B communication being just about white papers and case studies. Today, enterprise customers need to be engaged with rich content, ideas, and insights-driven campaigns—and all this with a clear line of sight towards business impact.
Some of the verticals the practice serves are:
- IT services
- IT engineering
- IT product companies
- enterprise hardware & software
- e-commerce
- telecom
- cloud computing
- cybersecurity
- big data and analytics
- artificial intelligence (AI) and machine learning (ML)
- enterprise resource planning (ERP)
- customer relationship management (CRM)
- business intelligence (BI)
- devops
- internet of things (IoT) for industry
- blockchain and distributed ledger technology
- enterprise mobility solutions
- unified communications and collaboration
- data centers and virtualization
- robotic process automation (RPA)
- enterprise content management (ECM)
Consumer Technology
This is where the heart of technology lies—where humans, with all their emotions, aspirations, daily struggles, and experiences, meet technology. Our Consumer Technology practice brings together deep subject matter expertise and communications tools to guide our clients navigate the new. We help them bridge the gap between technological innovation and human aspirations through creative storytelling.
The practice has been a forerunner in India, delivering insight-driven, high-impact programmes that resonate with consumers, trade and mainstream media as well as key influencers. We provide counsel to consumer technology companies, e-commerce firms as well as industry associations on how to stand apart in an increasingly crowded and complex industry.
Some of the domains we have experience in include:
- e-commerce
- mobile applications (apps)
- mobile and computer peripherals
- wearable technology
- home appliances
- financial technology
- audio-visual technology
- smart home
- gaming
- wearable tech
- mobile devices
- audio and music tech
- virtual reality (VR) and augmented reality (AR)
- health and fitness tech
- automotive tech
- e-commerce and payment solutions
- home appliances
- robotics and AI assistants
- camera and photography tech
- IoT (internet of things)
- e-readers and digital publishing
- streaming services
To learn more, please contact [email protected].