ASDA’A BCW is the Middle East and North Africa (MENA) region’s Public Relations industry pioneer.
ASDA’A was founded in 2000 as an independent communications firm by Sunil John, who leads the agency in its 24th year. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and merged it with BCW, one of the world’s top three communications firms. The agency has a team of nearly 200 professionals across its seven wholly owned offices. With an additional 11 affiliates, ASDA’A BCW covers 16 countries across the Middle East and North Africa. The agency serves over 100 retained clients and is the leading PR consultancy in the MENA market.
ASDA'A BCW was named 'Middle East Consultancy of the Year' at the 2023 EMEA SABRE Awards, the fourth agency of the year recognition for ASDA’A BCW in recent months, after it was named ‘Media Company of the Year’ at the Arabian Business Achievements Awards in January 2023, and the ‘Best Agency – UAE’ and the ‘Best PR/Communications Agency’ awards at the Campaign Agency of the Year Awards in December 2022.
OnePoint5: ASDA'A BCW's specialist ESG advisory
OnePoint5 is ASDA’A BCW’s specialist environmental, social, and governance (ESG) solutions advisory. It is a natural extension of the growing body of work we do for clients in the ESG space.
OnePoint5's expertise lies in helping clients demystify the complex landscape of evolving local and global regulatory standards for ESG and climate risk, and in delivering results by combining the skills of experienced communicators and the technical ability of sustainability specialists.
OnePoint5 offers customized solutions at every stage of the client’s ESG journey: Board/top leadership buy-in to ensure that ESG is core to the company’s business plan and reporting duties.
Proof Communications: Our digital, design and social subsidiary
For us, digital is synonymous with change, innovation, moving people, and moving forward. It’s about creating an ecosystem in which brands and audiences can live and engage.
Our approach to social and digital communications goes beyond earned, owned and paid media to focus on what matters most: connecting people to content that inspires and informs, and most importantly, is shareable.
We deliver this through Proof Communications, our wholly-owned digital, social and design subsidiary.
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