In 2024, Complexity Will Meet Opportunity
Companies and organizations face a remarkably challenging global operational and reputational landscape. As we look ahead though, it’s abundantly clear 2024 is shaping up to be one of the most complex reputational environments ever known.
HOW COMPANIES PREPARE FOR, AND NAVIGATE, THE FORCES RESHAPING OUR WORLD IN THE YEAR TO COME WILL SEPARATE THE LEADERS FROM THE REST.
Within our 2024 Outlook Report, we take a deep dive into the major forces and macro trends – including the associated opportunities and risks – that will drive the C-suite agenda in the year ahead. We also share insights on how companies can not only navigate the complicated environment of 2024 but also find pathways to lead and advance their reputations.
OUR TAKE ON THE MAJOR FORCES SHAPING THE 2024 C-SUITE AGENDA:
Global Election Cycles
Global election cycles will exacerbate sharp political and cultural divides, both internationally and domestically.
Global Demographic Shifts
From an aging and shrinking population to increasing longevity, major demographic shifts will reshape the world, unlock new markets and influence culture and the workforce.
Geopolitics
Business and politics will be inherently linked. Rising geopolitical tensions and re-globalization will increasingly challenge how, why, where and with whom companies — domestic or global — do business.
Workplace & Labor Movements
Traditional methods of working and collective bargaining will face further disruption. With increasing momentum following recent high-profile victories, growing labor movements will force industries to rapidly address and navigate workforce demands or risk operational disruption and reputational damage.
Heightened & Evolving Employee Expectations
Uncertainty around economic pressures, workplace flexibility, technology development, demographic change and evolving employee expectations will cause employee engagement and retention to become a significant risk and cost factor for organizations of all sizes.
Complexity Surrounding DE&I Efforts
DE&I efforts will remain a priority across corporations; however, some will face scrutiny and legal challenges stemming from affirmative action opponents.
New Technologies & Innovation
The introduction of new technologies will accelerate innovation but continue to disrupt the regulatory and business environment — as we’ve seen with generative AI and its continued rollout of practical business applications.
The Role of Partnerships
The role of partnerships will undergo a transformative shift, assuming newfound significance and meaning in the realms of innovation and industry transformation as well as in the resolution of global challenges.
The Power of the Individual
The power of the individual will gain influence as people break from previously assumed stakeholder groups, demand transparency and customized experiences tailored to their beliefs, and re-evaluate their values and the roles they play as consumers, employees and members of society.
Climate Action
A climate action — and inaction — reckoning will come to bear as weather events intensify and consumers call for investments — and divestments — in certain industries and companies.
Crisis Readiness
In light of the confluence of above forces, companies must re-evaluate their existing notions of risk and prepare for an entirely new magnitude of crisis readiness. 2024 will try and test companies in new and challenging ways, and preparedness will be a critical element of success.
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