Now in its 24th year, ASDA’A BCW is the Middle East and North Africa (MENA) region’s PR industry pioneer.
Founded in Dubai by Sunil John as ASDA’A (meaning ‘echoes’ in Arabic), the Agency has invested considerable resources in building awareness about the true value of PR and in growing the market. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and it became an integral part of BCW, one of the world’s top three communications firms. The agency has a team of over 200 professionals across its seven wholly owned offices and an additional 11 affiliates covering the MENA markets. ASDA’A BCW serves over 100 retained clients and is the leading PR consultancy in MENA.