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BCW Trufluence

BCW’s Trufluence is an end-to-end global influencer solution that provides the strategy, rigor and brand safety expertise of our experts, merged with the speed, efficiency and scale of the leading technology of CreatorIQ.

Trufluence enables rigorous influencer identification, validation and activation while leveraging technology to provide our clients with cost efficiency and campaign effectiveness, resulting in the best experience in the industry today.

Simply put, it expertly marries the ART of nuance and relationship-building with SCIENCE of tools, data and scale.

Sama Al Naib
We're at a critical inflection point to truly understand whether influencers have the power to fundamentally change audience behaviour. Beyond engagements and clicks, we have to understand whether TRUE influence has actually been achieved.”

Sama Al-Naib

Head of Influencer Marketing, Europe and Africa