STAYING SILENT OR IN THE SHADOWS IS NO LONGER AN OPTION FOR THOSE AT THE TOP.
JUST BEING VISIBLE ON SOCIAL IS NO LONGER ENOUGH.
IT'S TIME FOR HEALTHCARE COMPANIES TO EMBRACE PERSONAL BRANDS.
In our personality-led, values-driven world, humanised communication is critical to success, and it is shaped by those who lead. The behaviours of senior executives and how they communicate on social media can make or break how a business is perceived. Research shows that a LinkedIn post from a personal account will have 561% more reach than the same post on a company page on LinkedIn. So how can healthcare companies meet this demand and successfully embrace personal brands?
Our inaugural Healthcare Voices report takes a deep dive into the top 101 healthcare CEOs and how they are using social media to add value to their organisations and to build influence. We share insights from the top 20 healthcare CEOs’ use of social, the key ingredients for success on LinkedIn and how CEOs can elevate their social media presence effectively.