The Mission: To create meaningful talent partnerships that drive true advocacy.
BCW Advocate is BCW’s specialist celebrity and influencer talent offer which provides a holistic, channel-agnostic approach to establishing credible brand advocates.
The new offer combines leading expertise from the world of film and TV talent, BCW’s Trufluence methodology plus the agency’s research and insights into how values move people.
BCW Advocate is run by Head of Talent Partnerships Jasmine Barnes and award-winning Talent Procurement Lead Mark Wagman. Wagman has over 20 years of industry experience leading talent relations for high-profile broadcast and corporate projects.