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Strategic Media

BCW’s Strategic Media offer combines creativity, insight and experience with high-level contacts, data analysis and unbeatable writing.

Our team of media relations experts includes former print, broadcast, online and trade journalists who work with clients to ensure their stories get the space and attention they deserve in earned media - and cut through on social and digital channels.

We collaborate with colleagues around the world, often acting as the hub for English speaking media across Europe and beyond.

Our work includes:

  • Media strategy development
  • Story-mining
  • Executive counsel
  • Content creation
  • Media training
  • Senior media engagement
  • Brokering paid-for media partnerships
  • Coverage placement
  • Network development
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Media training

BCW’s team offers on-camera media training sessions that instruct, test and build confidence for a wide range of spokespeople. With a focus on practice, while still covering the theory of giving great interviews, our offer ensures that any media performance will be the very best.

Agile training sessions can be offered at short notice, while longer courses for multiple spokespeople can also be organised in either a virtual or real-life setting. And for seasoned spokespeople who need a refresher, we have VIP or Media Training Light options which might be just what is needed to perform with confidence.