NEW YORK, June 25, 2021 – BCW, the global communications agency built to move people, celebrated two Bronze Lions wins at the 2021 Cannes Lions International Festival of Creativity virtual ceremonies. Overall, BCW’s work was shortlisted in 13 categories.
BCW earned a Bronze Lion in the PR track, Social Behavior subcategory, on behalf of “Beach Mode” for client Trygg-Hansa. In Sweden, the most common cause of accidental death among children between the ages of one and six is drowning. Swedish parents spend more than three hours each day staring at their phone. But on the beach, swimming children need full attention, as a short distraction can be the difference between life and death. BCW’s idea for insurance company Trygg-Hansa was to transform the problem - the smartphone - into the solution by creating Beach Mode, an app that makes one’s smartphone completely inaccessible while at the beach with your children. The only feature that works is emergency calls. The innovation yielded a decrease of 31 percent in fatal drownings among children from the previous year.
BCW also was part of a team to win a Bronze Lion in the Social & Influencer Category on behalf of Chipotle Mexican Grill for “Chipotle X Elf Cosmetics.” The work was led by Day One Agency New York.
“It is always a tremendous honor to have our work recognized by the Cannes Lions – the world’s premier festival celebrating creativity,” said Donna Imperato, Global CEO, BCW. “The work illustrates how we drive significant results for clients using our earned-plus, cross-channel offer. We celebrate these awards with our clients and agency partners and look forward to continued success.”