BCW will be on-the-ground at the industry’s most prestigious events this fall, including PRWeek Decoded, Advertising Week New York and the PRovoke Global Summit. Our people, along with our featured panelists, will be sharing BCW’s expertise on timely topics such as brand purpose, cognitive AI and our pro-bono gun violence prevention work.
Learn more about our panels and speakers below and follow along on BCW’s social channels where we'll be sharing content during the events.
PRWeek Decoded: October 11-12, 2023 | Chicago, IL
Cognitive AI: Dismantling Weaponized Information and Reputational Threats - Wed. 10/11 @ 2:35pm CDT
In a complex information ecosystem rife with mis- and disinformation, companies and brands are more vulnerable than ever to weaponized narratives. And while the promise of generative AI’s ability to simplify and complement content development is endless, there is an equal amount of uncertainty around how it can be used by bad actors to attack brands, organizations and people; destabilize reputations; and wreak havoc. Cognitive AI can play a vital role in helping to proactively identify, prioritize and respond to information threats to protect and promote reputation.
In this session, Chad Latz, Chief Innovation Officer of BCW; Zachary Schwitzky, CEO and Co-Founder, Limbik; and Caroline Tarpey, Chief Client Experience Officer, Limbik, will discuss how cognitive AI’s ability to simulate human thought and predict what people will find believable can help to pre-bunk and debunk harmful narratives.
When Brand Purpose Goes Bad - Thurs. 10/12 @ 4pm CDT
While consumers increasingly expect businesses to act with purpose, brand advocacy has become fraught with risk in today’s hyper-partisan media environment. In this session, we’ll explore examples of brand crises – and some successes – resulting from taking a stance on hot-button issues, and show how in-depth brand sentiment and public opinion data can help PR professionals make more informed decisions.
Advertising Week: October 16-19, 2023 | New York, NY
Reaching the Unreachable in the Gun Reform Movement - Mon. 10/16 @ 2:50pm ET
With federal gun reform legislation efforts stalled on the Hill, Brady, a bipartisan organization that advocates for gun violence prevention, knew that it needed a new approach. Together with its pro-bono partner BCW, Brady undertook nine months of in-depth research and strategic message territory exploration to develop a campaign for a critical but often overlooked and difficult-to-reach audience necessary to move the needle on gun reform: Responsible gun owners.
In this session, learn more about War Stories, the Cannes Lions award-winning campaign that circumvents the tropes of much gun safety reform messaging and exposes the chilling impact of assault weapon use in our communities.
PRovoke Global Summit: November 6-8, 2023 | Washington, D.C.
The Future of AI in Communications: BCW’s Corey duBrowa In Conversation with Nicholas Thompson - Tues. 11/7 @ 1:35pm ET
As the world rapidly adopts artificial intelligence tools for all manner of use, the communications industry stands on the frontlines. However, AI for communications offers great opportunity and great risk. Corey duBrowa, Global CEO of BCW, with Nicholas Thompson, CEO of The Atlantic, will discuss the impact of advancements in AI on the world of communications, and what the future might look like.
The session will cover:
- The threats that AI could pose to our new media environment and how we control for misinformation and bias
- How AI can pave the way for better, more effective and accessible communications
- How we can realize the benefits of AI while also controlling the risks
- How we can leverage AI to create the best possible future for the communications industry
As a frequent commentator about the impact of tech on society – especially via a very lively LinkedIn feed – Nick will also give examples of how he is seeing early adoption of AI across a variety of sectors and how he thinks these trends might impact communications.
Don't miss out on these other events with our leaders!
BCW Decipher @ the Oxford Generative AI Summit: October 21-22, 2023 | Oxford, England, UK
The Cognitive AI Solution to Weaponized Information - Sat. 10/21 @ 3:20pm BST
In a complex information ecosystem rife with mis- and disinformation, companies and brands are more vulnerable than ever to weaponized narratives. And while the promise of generative AI’s ability to simplify and complement content development is endless, there is an equal amount of uncertainty around how it can be used by bad actors to attack brands, organizations and people; destabilize reputations; and wreak havoc. Cognitive AI can play a vital role in helping to proactively identify, prioritize and respond to information threats to protect and promote reputation.
In this session, Chad Latz, Chief Innovation Officer of BCW; Zachary Schwitzky, CEO and Co-Founder, Limbik; and Di Mayze, Global Head of Data and AI, WPP will discuss how cognitive AI’s ability to simulate human thought and predict what people will find believable can help to pre-bunk and debunk harmful narratives.
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