NEW YORK, November 30, 2022 – BCW, a leading global communications agency, today announced that Matt Stafford has been named Global President, Practices & Sectors. He will also retain his existing responsibilities as President of BCW’s Asia-Pacific region.
"Matt is one of our strongest growth drivers at BCW, and he has done an outstanding job in transforming and expanding our Asia-Pacific region,” said Donna Imperato, Global CEO, BCW, to whom Stafford will continue to report. “His prowess with clients and with talent make Matt an exceptional leader and an invaluable member of my Executive Committee. This new role will further our growth in key sectors and is a natural next step in his career."
Stafford has presided over the largest period of business growth in the organization’s 49 year history in Asia-Pacific. His team has achieved double-digit revenue growth in all but one of his six years as regional leader, as the agency transformed into a fully integrated communications operation.
Prior to joining BCW, Stafford was Australia’s Cabinet Secretary; he has also served as Director of Policy in the office of the Australian Prime Minister.
“In the past two years, BCW has seen tremendous growth in advisory services across multiple sectors,” said Stafford. “This is especially the case in the areas of policy communications, navigating changed geo-political environments, business transformation, employee engagement, purpose and sustainability. I am excited to partner with BCW’s regional leaders to build our practices and communities across the network.”