BCW will be hitting the road in October for some exciting industry events including PRWeek Decoded, Advertising Week New York and PRovoke Global Summit! Our people, along with our guest speakers, will be sharing their expertise on timely topics such as purpose and ESG, next-level creative and more.
Learn more about our panels and speakers below, and follow along on our social channels where we'll be sharing content all month long. See you on the road!
PRWeek Decoded: October 11-12, 2022 / Chicago, IL
‘Purpose-Washing’ & Authentic Storytelling – Tues. 10/11 @ 2:30pm ET
The world as we know it today faces enormous challenges, along with the ever-increasing expectation for companies and organizations to deliver against their sustainability goals. In this complex – and not to mention scrutinous – environment, it is critical that companies communicate their purpose, values and sustainability strategy in a true, positive and authentic manner. This panel explores the concept of ‘purpose-washing,’ how to avoid the missteps that could be perceived as such and what it means to be true to your core values, purpose and strategies.
Advertising Week: October 17-20, 2022 / New York
The Perfect Match: How Killer Creative Takes Earned Media to the Next Level – Mon. 10/17 @ 2:10pm ET
What does it take to make an actual business impact for your client? To move people to take action on behalf of your brand?
It takes creative, imaginative, disruptive ideas, of course. But, the best campaigns start with a brilliant insight that gets turned into a compelling story that can work on any channel and reach the right audiences where and how they want to be reached.
In this session, Beth Marrano, Chief Client Officer, BCW North America, will moderate a conversation with Zachary Roberts, Head of Media & Innovation, Personal Care North America at Colgate-Palmolive, and Diego Bertagni, Executive Creative Director, BCW North America, about how BCW’s Earned-Plus approach – earned media plus paid media, creative technology, data, and other innovative capabilities – was used to breathe new life into an established brand and help it win over a completely new audience with a truly killer idea.
PRovoke Global Summit: October 24-26, 2022 / Washington, D.C.
BCW In Conversation with Frank Bruni – Wed. 10/26 @ 8:40am ET
Brian Ellner, EVP, Growth & Marketing, BCW and U.S. Public Affairs Lead, WPP, sits down with best-selling author, New York Times contributing opinion writer and Duke University professor Frank Bruni for a rousing discussion on how today’s political and societal movements affect how corporations interact with their internal and external stakeholders. The session will touch on issues including:
- The risks of corporations taking a stand.
- How brands can navigate a divided country.
- How Americans' relationships with corporations have changed in a politically charged era.