NEW YORK, May 21, 2021 – BCW, the global communications agency built to move people, announced today the reorganization of its North America business as the agency continues to strengthen its earned-plus offering.
Chris Foster, who had been President, North America, is departing the agency for a new role. Brooke Hovey, BCW’s Global Chief Growth Officer, will take over as Interim President, North America. Hovey is a BCW – and previously, Cohn & Wolfe – veteran, having served in multiple roles with the organization over a decade of strong growth. She has been integral to BCW’s transformation into an earned-plus agency and works closely with BCW Global CEO Donna Imperato on agency strategy and integrated solutions.
“Brooke is the perfect choice for this role, as she brings a growth mindset, a proven ability in earned-plus communications and exceptional client relationships,” said Imperato. “In her current role as Global Chief Growth Officer, Brooke partners with the leaders of our digital, data analytics and technology teams. She also works closely with our North America leaders and clients, so this restructure will be absolutely seamless.”
Teresa Henderson, currently President, South/West, is being elevated to Chief Operating Officer, North America. She will partner with Hovey on all aspects of regional management, with a focus on client service and employee engagement. She will also continue overseeing several key client relationships.
“Teresa has been running five markets across the U.S., so this is a natural next step for her,” Imperato continued. “In addition to her strong experience in strategic client counsel, Teresa knows how to bring together the best integrated teams for any client. This skill will be critical as we expand our capabilities and bring on new hires in this space, several of which we will announce soon.
“I am happy for Chris, who has been a good colleague and partner for the past three years. Our teams across North America will miss him. But this is a good move for Chris, and we wish him all the best in his new role,” Imperato said.