LONDON, June 22, 2022 – BCW, a leading global communications agency, today announced that Axel Bringel, Senior Creative at BCW Sweden, has won the Global Cannes Young Lions Film competition alongside his partner Joel Hördegård.
The Young Cannes Lions competition sees the next generation of creative stars go head-to-head, working on a creative brief set by an NGO with just 24 hours to respond. The winners were announced during the Cannes International Festival of Creativity this week.
The pair first won the Swedish competition with their film for Majblomman, an NGO that sells paper flowers to raise money for families living in poverty. Bringel and Hördegård then went on to win the international competition against 72 competitors, with their film entitled “Excuse Me, I’m Saving the World,” for Global Citizen.
“Cannes is the pinnacle of creativity globally; I could therefore not be more thrilled to learn that Axel had won the Global Cannes Young Lions competition”, said Scott Wilson, BCW President for Europe & Africa. “That Axel’s success came in the highly contested film category is even more impressive. It is not only a huge testament to the creative prowess of Axel and his partner Joel but is also a major coup for BCW and reflects our ambitions and capabilities in the film and content space. BCW’s mission is to be the agency that ‘Moves People’ and I suggest anyone who has not seen Axel and Joel’s winning film to give it a watch.”
BCW also shared in a Bronze Lion win in the Outdoor category for the “New York Says Gay” campaign in partnership with VMLY&R and the City of New York.