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New offering will help organizations in India lead with corporate social purpose

GURUGRAM, April 26, 2022 –BCW India Group, a leading Indian communications group representing some of the best global and national companies, and WhiteKettle Consulting, one of India’s pioneering Corporate Social Responsibility (CSR) firms that partners corporate, civil society and government to create end-to-end sustainable social development and CSR interventions, today announced the launch of CSP+, a new offering to help companies in India lead with purpose.

CSP+ will help organizations integrate their brand purpose into their DNA and deliver on it, including through management, impact measurement and stakeholder engagement to build stronger purpose-focused equity. This offering will leverage research, data analytics, creativity and innovation to deliver impact for clients across their stakeholder audiences.

“Organizations today need to create long-term values and profitability through engagement with all stakeholders,” said Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group. “Purpose helps align an organization’s values and strategy to a shared vision. With CSP+, we give our clients a framework to move people with their purpose and encourage them to think differently, feel deeply and act with urgency.”

“Purpose goes beyond the mandated two percent CSR spends,” said Rama Iyer, Founder, WhiteKettle. “It spans and unites all of the stakeholders of a company. The CSP+ framework supports organizations with strategies and interventions no matter where they are in their purpose journey, whether they are just starting out or looking to scale up their impact.”

About BCW India Group

BCW India Group is a leading communications group in India. The Group is a part of BCW, a leading global communications agency, and is comprised of the strengths and expertise of leading public relations and public affairs agencies Genesis BCW and Six Degrees. Through an Earned Plus offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities - BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. BCW is a part of WPP (NYSE: WPP), a creative transformation company. www.bcw-global.com/locations/india

About WhiteKettle Consulting

WhiteKettle Consulting is a consulting firm that partners corporates, civil society and government to identify, create and advance a more outcome driven social sector. Their expertise helps build end-to-end solutions in CSR, Sustainability and Purpose for responsible global and Indian corporates. Their cross-sector proficiency across education, health, livelihoods, gender and environment, has allowed them to create customized, sustainable strategies to help build stronger communities. www.whitekettle.net


Nupur Chaturvedi | Head of Marketing Communications, Genesis BCW | +91 99533 25424 | [email protected]