MUMBAI, JUNE 24, 2020 – Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as communications partner for Jaslok Hospital & Research Centre. The business was won following a multi-agency pitch in April.
Jaslok Hospital is a full-service institution and one of the oldest tertiary care, multi-specialty Trust hospitals in India. In collaboration with renowned institutions in India and abroad, the research centre is a leading innovator in the treatment of advanced, complex medical problems.
Genesis BCW will work with Jaslok to spotlight the hard work and dedication shown by their doctors, nurses and healthcare staff in what has been a challenging year for the medical industry. Through an integrated communications approach, Genesis BCW will support the hospital with media relations, crisis preparedness, compelling storytelling and content development. The account will be served from the Genesis BCW India west region.
“The ongoing pandemic has created a huge burden on the healthcare infrastructure in India,” said George Alex COO, Jaslok Hospital & Research Centre. “We remain firm in our commitment to provide patients with the best-in-class medical facilities and healthcare services required to diagnose and treat the most complex and challenging illnesses. We are excited to work with our new communications partner, Genesis BCW, to leverage their expertise to achieve our goals.”
“At a time when the pressure on India’s healthcare system is at an all-time high, we are honored to be chosen as Jaslok Hospital’s PR & communications partner,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “It is with much pride that we take on this opportunity to support our frontline health workers by using our creative and strategic approach to communications to deliver results that have real and lasting impact.”
About Jaslok Hospital & Research Centre
Jaslok provides the best possible medical care using state-of-the-art technology to every single patient, irrespective of their social background or financial ability. Forty-six years since Jaslok's inception, Jaslok continues to strive every single day to live up to its goals and attract the best doctors who are internationally renowned in their field of expertise but still demonstrate empathy and care. The most compassionate and well-trained nurses are chosen so that every patient receives the best care. Jaslok identifies and installs cutting-edge technology to help diagnose and cure the most complex and challenging illnesses. They have endeavored to streamline their hospital processes so that the patient experience is paramount, from the time they check in to the time they are discharged. Jaslok is proud of their high level of care and equally proud that their charitable trust makes it possible to provide free or highly subsidized care to the poorest and most needy.
To learn more about Jaslok Hospital’s vision, business and commitments, please vist:
About Genesis BCW
Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.
Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.
Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]