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Genesis BCW Triumphs at PR Awards Asia 2021June 18, 2021

Consultancy Wins Three Gold and Two Silver Awards
Gurugram, June 17, 2021 – Genesis BCW, the communications agency built to move people for some of the best global and Indian companies, today announced it took home five campaign awards at the recently announced PR Awards Asia 2021. The awards include South Asia Campaign of the Year Gold for Britannia and a Gold each for IndiGo and Gillette. The wins stand testament to the firm’s commitment to deliver purpose-led, earned-plus communications solutions to its clients.

Genesis BCW’s award-winning campaigns include:

  • Gold for Britannia Marie Gold My Startup 2.0: Homemakers Turn Job-creators campaign for Britannia in the South Asia PR Campaign of the Year category
  • Gold for Lean Clean Flying Machine campaign for IndiGo in the Crisis Management (COVID-19) category
  • Gold for Gillette Barber Suraksha (Safety) Programme campaign for Gillette India in the Influencer Marketing category
  • Silver for Return of IPL, Return of the Fans campaign for Star Sports in the Sports category
  • Silver for Britannia Marie Gold My Start-Up 2.0: Homemakers Turn Job-Creators campaign for Britannia in the Cause-Related: Diversity & Inclusion category

Vinay Subramanyam, VP, Marketing, Britannia Industries said, "We are delighted that the Britannia Marie Gold My Startup 2.0 campaign has won two awards at PR Awards Asia 2021.The Genesis BCW team has been an integral part of the campaign's journey and their collaborative effort, enthusiasm and zeal have made this campaign a huge success, especially in a challenging year. With creative thinking, passion and outstanding work by the entire team, we were together able to generate positive conversations around the initiative, which further enabled homemakers to participate and go after their dreams. We truly value this partnership and hope to do more exciting work together.”

William Boulter, Chief Commercial Officer, IndiGo, said “We are very pleased to have won the Gold award for Crisis Management (COVID-19) at PR Awards Asia 2021 for our Lean Clean Flying Machine campaign. The integrated brand communications campaign encapsulates our entire journey during the pandemic to provide safe and reliable travel options to our customers. IndiGo partnered with Genesis BCW, our agency on record ever since our inception in 2006, to bring the campaign alive through key conversations and strengthening brand and message recall through timely and relevant communications. We had won a Silver Award at PR Awards Asia in 2020 and having won a Gold award in 2021 motivates us further to continue communicating with our stakeholders in an empathetic, honest and transparent manner, while delivering an on-time, affordable and hassle-free service for our customers every single day.”

Chief Executive Officer, Genesis BCW, Deepshikha Dharmaraj, said, “In one of the toughest years we have ever faced, these awards have given us something to smile about. They also serve as a reminder that the work our teams have been doing, while partnering our clients, has been delivering tremendous impact. I’d like to thank our clients for their continued faith in us, and our teams for always pushing boundaries and moving people with their work.”

The PR Awards Asia, powered by PRWeek and Campaign, are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia-Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward. The Awards receive entries from the entire Asia Pacific region, including Australia and New Zealand, Greater China, Japan and South Korea, South East Asia as well as South Asia.

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.


Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]