HomeIndiaNewsroomGenesis BCW Wins 4 Awards at Provoke SABRE Asia-pacific 2020
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Genesis BCW Wins 4 Awards at Provoke SABRE Asia-pacific 2020September 25, 2020


Honors include awards for Gillette India and NBA India campaigns

BCW APAC named Asia-Pacific Regional Consultancy of the Year (Large)

SINGAPORE, SEPTEMBER 25, 2020 – Genesis BCW, a leading public relations and public affairs consultancy that delivers insight driven integrated communication services to some of the best global and Indian companies, last night won four awards at the prestigious SABRE Asia-Pacific Awards 2020. A highlight of the evening this year was BCW APAC winning the Asia-Pacific Regional PR Consultancy of the Year (Large).

The awards, which were held virtually this year, saw two Genesis BCW campaigns win in four categories, including the prestigious Indian Sub-continent Campaign of the Year for Gillette India’s Rethink Notions of Masculinity - #ManEnough campaign. Genesis BCW’s award-winning campaigns include:

  • India Sub-continent: Rethink Notions of Masculinity - #ManEnough campaign for Gillette India
  • Fashion & Beauty: Rethink Notions of Masculinity - #ManEnough campaign for Gillette India
  • Special Event: #NBAInMyBackyard campaign for NBA India
  • Non-Corporate Associations: #NBAInMyBackyard campaign for NBA India

“We are honored and excited to have received the recognition from SABRE,” said Rajeev Sathyesh – Brand Vice President, Grooming India Sub-Continent. “The ShavingStereotypes platform has brought to life real stories that have the power and potential to change mindsets. The portrayal of Lt. Col Manoj Kumar (Retd.) and his father as real heroes has shown us how to get past the stereotypes that constrain us and emerge stronger together. We congratulate our partner Genesis BCW for the hard work and passion put into delivering this successful brand campaign.’’

“We are elated to be recognized for our work by the prestigious PRovoke Asia-Pacific SABRE Awards,” said Siddharth Chury, Associate Vice President, Global Partnerships, NBA India. “The Genesis BCW and WordsWork team have, through their hard work and dedication, ensured that the NBA India Games 2019 campaign #NBAInMyBackyard is a success story in the region. These efforts have enabled us to amplify our commitment to growing the game of basketball and the presence of the NBA in India.”

Deepshikha Dharmaraj, CEO, Genesis BCW, commented, ‘We are extremely proud that BCW APAC was named the Large Asia-Pacific Regional Consultancy of the Year. It is a privilege to be a part of BCW’s growth and success in the region. I am also delighted to see our teams’ creativity, commitment and hard work recognized at the SABRE Asia-Pacific Awards. Our wins at these awards showcase how our teams have been constantly pushing boundaries and moving people through an integrated approach. The insight-driven ideas we have co-created with our clients have helped them create maximum impact. I congratulate our clients and all of the Genesis BCW teams involved for winning these prestigious awards.”

The SABRE Awards is the world’s biggest PR awards program, dedicated to benching marking the best PR efforts from across the globe. The awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results with delivery and execution against objectives.

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.


Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]