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Genesis BCW wins public relations mandate for sleepwellApril 15, 2020

GURUGRAM, April 14, 2020 – Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as communications partner for Sleepwell. Sleepwell, the flagship brand of Sheela Group, India’s leading manufacturer of polyurethane foam, produces a diverse portfolio of mattresses and home comfort products through its pan-India distribution and manufacturing network and robust R&D capabilities.

Genesis BCW will work with Sleepwell to enhance its brand image and create positive impact for the brand as well as the corporate organization through integrated communications.

“It is with great enthusiasm that we announce our partnership with Genesis BCW,” said Sumit Sehgal, CMO, Sheela Foam Ltd. “The agency brings on board deep subject knowledge and media agnostic capabilities. Together, we are confident that we will succeed in enhancing brand influence for Sleepwell across the market.”

“Being an industry leader in its space, Sleepwell has successfully struck the perfect balance between the latest technological developments and customers’ needs,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are delighted to embark on a partnership with such a bold brand like Sleepwell and look forward to helping them move people through our creative approach, integrated strategy and delivery of real, measurable impact.”

About Sleepwell

Sleepwell has been a part of generations of delighted consumers over the last five decades and it continually strives towards attaining a perfect balance between latest technological advancements and the demands and luxuries of the modern consumer. It is a flagship brand of the Sheela Group, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified company. It has 10 state of the art manufacturing units, a strong support of over 100 distributors and over 8000 dealers in India. Sheela Group commands approx. 30% market share of the Indian P.U. Foam industry. Its P.U. Foam is used in industries like automobiles, generators, shoes, garments, packaging and many others. A market leader in India with almost 50 years of experience, a pan India distribution and manufacturing network, a diverse product portfolio and robust R&D capabilities, define this pioneer in the business of comfort. For more information - www.mysleepwell.com

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.


Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]