HomeIndiaNewsroomGenesis Burson-Marsteller Rebrands as Genesis BCW
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Genesis Burson-Marsteller Rebrands as Genesis BCWJanuary 15, 2019

New Brand Combines BCW (Burson Cohn & Wolfe) Brand Promise with the Ethos and Equity Genesis Built in India Over the Past 26 Years

GURUGRAM, January 15, 2019 – Today, Genesis Burson-Marsteller in India has announced its formal rebranding as Genesis BCW, effective immediately. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe), one of the world’s largest, full-service, global communications agencies.

“We are excited to take on the BCW brand proposition as part of our new identity,” said Prema Sagar, Chief Executive Officer & Founder, Genesis BCW. “The respect, credibility and leadership that brand Genesis has established in India will only grow further with the vision, energy and fresh offerings of BCW. We are incredibly excited for this next chapter.”

Founded in 1992 by Sagar, the 26-year journey of Genesis mirrors that of the public relations industry in India and tells a story of constantly pushing boundaries. Genesis has given the Indian industry some of its firsts: It was the first to develop proprietary tools for reputation management, the first to create and put into practice service quality measurements, the first to use technology and, more recently, the first to develop the one-of-its-kind Live! Newsroom. In 2005, Genesis PR became part of the Burson-Marsteller global network under the WPP Group and was rebranded Genesis Burson-Marsteller.

Genesis BCW will continue to be led by Sagar along with newly appointed Managing Director Deepshikha Dharmaraj. Together with the other members of the India Management Team, they will ensure continuity and excellence in the firm’s engagements with its clients, people, industry and community.

“In India, the Genesis brand is synonymous with PR excellence and as an employer of choice for up and coming communicators. The brand will continue to thrive and resonate in our industry as Genesis BCW,” said Matt Stafford, President, Asia-Pacific, BCW, to whom Sagar reports. “Our India team is on a roll. The end of year financial results for 2018 have just been finalized and Genesis BCW achieved its highest annual revenue growth in its 27 years of existence.”

BCW combines Cohn & Wolfe’s expertise in digitally-driven, creative content and integrated communications – across the consumer, healthcare and technology sectors – with Burson-Marsteller’s strength in public affairs, corporate and crisis management, technology and research.

A separate announcement on the formal rebranding of Cohn & Wolfe Six Degrees as Six Degrees BCW will be made soon.

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) is a leading public relations and public affairs firm in India that has built big, insight-driven ideas with creative, media and technology capabilities for some of the best global and local companies for over 26 years. Genesis BCW’s network across South Asia includes offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighboring countries including Bangladesh, Nepal, Bhutan and Myanmar.

About BCW

BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit www.bcw-global.com


Nupur Chaturvedi, Genesis BCW, +91 9953325424, [email protected]