E4: The Role of Communications in Driving Purpose
Today, nearly all brands and organisations say they have a purpose. This 'purpose' is supposed to motivate the organisation’s employees to achieve a bigger goal and is also supposed to attract customers and partners who believe in that same goal. But what if your employees are not paid? How will you, as a brand, will guide their actions towards a bigger goal? In this podcast, Pierre Fitter, Senior Director - Canvas, speaks to Jyoti Rai, Head - Communications and Public Relations, Rotary India, to understand how communications help keep over a million members and volunteers motivated in the absence of material rewards.