SÃO PAULO, November 24, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the formation of BCW Brazil Group, under which BCW and Máquina Cohn & Wolfe brands will operate. The BCW Brazil Group will expand the integrated communications capabilities of both agencies to strengthen BCW’s collective offering in Brazil.
Both the BCW and Máquina Cohn & Wolfe brands will be retained and continue to operate independently, but in partnership. Under the BCW Brazil Group, clients will have access to an enhanced suite of world-class services in research, data analytics, advertising, earned and paid media, as well as a team of specialists with both global and local expertise.
Rosa Vanzella, Executive Vice President, Máquina Cohn & Wolfe, and Simone Iwasso, Executive Vice President, Máquina Cohn & Wolfe, have been named Co-Presidents, BCW Brazil Group. Elaine Rodrigues will continue overseeing BCW Brazil as Managing Director.
“Brazil is an important market for BCW globally and within Latin America, so bringing BCW and Máquina Cohn & Wolfe together gives us an even more powerful offering to help clients achieve their communications and business goals,” said Donna Imperato, Global CEO, BCW. “Under BCW Brazil Group, clients will have access to best-in-class talent and services across the integrated communications spectrum and everything they need to move people to make a measurable impact on their business.”
Martin Montoya, who joined the agency as President, Latin America, in September 2020, noted, “We have two strong brands in Brazil in BCW and Máquina Cohn & Wolfe, each with their own distinct expertise. BCW has been operating in Brazil for more than 40 years and is expert in creating insights-driven integrated programs, grounded in earned media, that connect with a full range of stakeholders including consumers, governments, investors, employees, C-suite executives and more. Máquina Cohn & Wolfe is known for its deep local expertise and relationships, superior creativity and pioneering use of data and business intelligence as an essential tool for communications, significantly expanding its digital performance and content production. Working in partnership in the BCW Group, we have a powerhouse offering that is unmatched in Brazil.”
BCW began operations in Brazil in 1976 and has offices in Brasilia and São Paulo. Founded in 1995, Máquina Cohn & Wolfe is a full-service agency with offices in São Paulo, Rio de Janeiro, and Brasilia.