BCW Celebrates Three New York Festivals WinsJuly 19, 2023

Agency Won a Silver and Two Bronze Awards for “Show Us Something We Haven’t Seen”

NEW YORK, July 19, 2023 – BCW, the leading global communications agency, celebrated three wins at the 2023 New York Festivals for work on behalf of the Festivals themselves. The campaign to drive entries to the festival, called “Show Us Something We Haven’t Seen,” earned a Silver in Film Craft for Small Budget/Big Idea; a Bronze in Film Craft for Editing; and a Bronze in Outdoor: Craft, Photography.

“These campaigns clearly demonstrate the exceptional level of creativity that is happening within BCW,” said Fede Garcia, Global Chief Creative Officer, BCW. “This work got people talking and thinking; they are ideas that moved people because they are earned at the core and culturally relevant, the recipe for ensuring impact. We share these awards with our clients who trusted us to take a risk and deliver beyond their expectations.”

“Show Us Something We Haven’t Seen” with New York Festivals

BCW partnered with the New York Festivals on a call-for-entry campaign and created a vivid print and film that embraces New York’s in-your-face attitude and its rich history of culture and creativity. The creative showcases the vibrant, challenging, exhilarating 24-hour urban existence of New Yorkers – an existence that is routinely punctuated by scenes of the brazen and genuinely absurd. In making the campaign, BCW partnered with street photographers and videographers who have a long and enduring relationship with the city and its “wildlife.” In one execution, a completely naked woman is seen exiting a taxi. In another, a pinstripe-suited executive answers email on his e-reader while hanging upside down on a crowded subway. In another, a heavily armed police officer stands on the street to a pink-tinted chicken that is wearing a necklace. The film portion of the campaign was a two-minute New York manifesto that is an ode to all things fast, chaotic, beautiful, real and edgy life that are New York.

“A huge congratulations to our fantastic creative team, led by Fede globally and by Diego Bertagni, Executive Vice President, Executive Creative Director in North America,” said Mary Corcoran, President, North America, BCW. “The work BCW created on behalf of the Festival was stunning and unexpected, and moved people all over the world to submit their show-stopping work.”