Zurich, April 15, 2021 – BCW (Burson Cohn & Wolfe) today announced two new appointments in Public Affairs and Healthcare as part of its ongoing expansion in the Swiss market.
Dominik Banny joins BCW Switzerland as Director for Public Affairs, Communication & Strategy, while Marion Hug works as Manager in the Healthcare area. Working from the agency's Zurich office, the new additions strengthen BCW's presence in the Swiss market as a further step in its expansion strategy, following the full integration of BCW's Lausanne-based global sports unit earlier this year.
Dominik Banny has been working for companies in highly regulated industries for over 15 years. He has successfully guided them through communicative challenges in the areas of public affairs, government relations and media relations. His previous professional positions include roles in the financial sector, the consumer goods industry, the agrochemical industry and management consulting. As a valued sparring partner, he strategically advises decision-makers from business and politics on how to maximize opportunities from political and media attention.
Marion Hug will strengthen the agency's rapidly growing healthcare expertise in German-speaking countries. She has over 20 years of experience in the life sciences industry and has held various marketing and sales positions in the industry. She has in-depth knowledge of all aspects of health communication, both in the field of over-the-counter (OTC) and prescription drugs.
Greg Curchod, CEO of BCW Switzerland, says: "I am delighted that we have been able to attract these experienced and motivated Swiss experts. With their extensive industry know-how, they are well equipped to position BCW for further success if it's about moving people for our customers and growing our business in Switzerland in 2021."
About BCW (Burson Cohn & Wolfe)
BCW (Burson Cohn & Wolfe) is one of the world's largest global full-service communications agencies and moves people in the service of their clients. BCW provides digital and data-based creative content and comprehensive communication campaigns across all media channels to clients in the B2B, consumer goods, business services, crisis management, health, sports, public relations, charity and technology industries. BCW is part of the creative group WPP (NYSE: WPP). Visit www.bcw-global.com for more information.
Greg Curchod, CEO, BCW Switzerland