Blanche Cheng

President, Compass Public Relations, Taiwan

Blanche Cheng is President of Compass PR Taiwan, a longstanding affiliate of BCW. With more than 20 years of experience in PR and marketing, Blanche offers invaluable expertise in corporate communications and public affairs, guiding clients with adept counsel and strategic insights.

More About Blanche Cheng

As President of Compass PR Taiwan, a long-standing affiliate of BCW, Blanche brings two decades of experience in PR and communications, providing expert guidance to both clients and the agency, thereby fostering growth.

Blanche re-joined Compass as President from Imperial Tobacco Taiwan Ltd., where she was the Head of Corporate and Regulatory Affairs, responsible for shaping the regulatory environment, managing issues and crisis, legal compliance, stakeholder engagement and corporate communications. Prior to that, Blanche was Managing Director and Deputy General Manager at Edelman overseeing business development and counselling clients across a wide spectrum of industry sectors including healthcare, corporate, consumer, sports and technology.

Blanche graduated from Tamkang University with a Bachelor of Arts degree. She also holds a Master of Arts degree in Mass Media and Communications from Temple University in Philadelphia, Pennsylvania and a Master of Laws Program for Executives from Cheng Chih University, Taiwan.