Anish Dasgupta

Senior Director, Digital

Anish is a seasoned advertising professional and a digital leader with over 15 years of experience in crafting digital journeys for brands. At Genesis BCW, Dasgupta will help create comprehensive strategies using social media, online reputation management, thought leadership, interactive experiences, influencer engagement, crisis management, and more, on behalf of corporations, consumer brands, foundations and other organizations.

More About Anish Dasgupta

Anish is a seasoned advertising professional and a digital leader with over 15 years of experience in crafting digital journeys for brands. At Genesis BCW, Dasgupta will help create comprehensive strategies using social media, online reputation management, thought leadership, interactive experiences, influencer engagement, crisis management, and more, on behalf of corporations, consumer brands, foundations and other organizations. He will also drive the firm’s specialized digital employee advocacy, executive visibility programme, and other digital-first and Earned-Plus initiatives.

Prior to joining Genesis BCW, Anish has led digital teams for advertising agencies in India and the Middle East. He has worked with leading global brands across FMCG (Dabur Vatika, Rainbow Milk, London Dairy, Frico), Health & Hygiene (Durex, Veet, Harpic, Dettol, ACUVUE), Financial Services (HSBC, Zurich Life, Kotak Mahindra Bank), Technology (Microsoft, HP), Consulting (PWC), Automobiles (Volkswagen, Chevrolet), Pharmaceuticals (Otrivin, Sanofi), and Hospitality (Taj Hotels, Mamagoto).

A highly awarded planner, his campaigns have won several Indian and international awards including Effies and WARC for strategic excellence, creativity and effectiveness.

Dasgupta holds a master's degree in planning from the Mudra Institute of Communications Ahmedabad (MICA). Outside of work, Anish takes a keen interest in photography, food and comic books.