More About Binesh Kutty
Binesh Kutty is a former journalist who brings over 18 years of experience in the media and communications space. He joined Genesis BCW in August 2013 to set up and run the Live! Newsroom. Innovation in media delivery and engagement solutions, coupled with strong analytical approach and technology expertise to create communication strategies, are some of the varied skills he brings to the table.
In his earlier stint as a journalist, Binesh was the Online Editor at PCQuest (enterprise IT magazine) and DARE (entrepreneurship magazine). He has also worked very closely with CIOL.com, IDC (India), Dataquest, Living Digital. He has had hands-on experience in analysing and reviewing enterprise (servers, motherboards, enterprise software, etc) and consumer IT products (mobile phones, TVs, tablets, speakers, etc).
Called upon to share his insights on technology, Binesh was a regular guest as the Gadget Guru on Zee Business for several key episodes. He has also led the core testing team, for three years, at the PCQuest Labs to analyse more than 300 products for NDTV Gadget Guru Awards. With his years in the technology media space, he has developed a vast network of technology media, industry experts, vendors as well as developers.
As the head of the Live! Newsroom centre of expertise, Binesh has conceptualised and set up the technological framework that creates robust dashboards for analysis and alerts that are accessible to everyone in the firm on the go. The real-time media intelligence, trend spotting, creative content, and innovative distribution enable the teams to create more comprehensive communication solutions for their clients.