Dolly Tayal

Senior Director - Creativity & Integration, BCW India Group

As someone who has always had keen interest in brands, is an avid sportsperson, and started her career in a television and movie production house, Dolly is very uniquely experienced to lead the Brands, Sports & Entertainment practice. After the success and meteoric growth that the practice has achieved, Dolly now also leads the Sports & Entertainment Practice in the Asia Pacific region for BCW.

More About Dolly Tayal

As someone who has always had keen interest in brands, is an avid sportsperson, and started her career in a television and movie production house, Dolly is very uniquely experienced to lead the Brands, Sports & Entertainment practice. After the success and meteoric growth that the practice has achieved, Dolly now also leads the Sports & Entertainment Practice in the Asia Pacific region for BCW.

With more than 16 years of communications experience, Dolly is highly skilled at relationship-building with clients, across organizations and teams. She has managed clients across diverse domains—from automobiles to aviation, energy to tech brands, consumer brands, sports to entertainment, and more.

With a constant desire to learn and unlearn, she has extensive experience in managing large-scale projects as well as events from the requirements-gathering phase to completion. With brands increasingly integrating digital outreach in their campaigns, Dolly’s strength in digital domain as well as her ability to integrate digital, traditional and influencer programmes make her an invaluable counsellor to her clients.

Dolly is a post graduate in mass communication and marketing along with having a degree in e-commerce. She engages herself in gardening and cooking when at home. Besides this, she is a traveller at heart and likes to explore newer places. She also volunteered at Rockland Hospital, supporting patients, especially in the cancer ward.