More About Pierre Fitter
Pierre has been a storyteller for 16 years. At Genesis BCW, Pierre leads a team of design, content, film, analytics and copy experts. Together, they tell our clients’ stories in creative and impactful ways.
He began his career as the India communications lead for a global NGO, spending over two-and-a-half years in their Mumbai, China and Russia offices. He spent 8 years reporting, anchoring and producing stories for print, TV and digital newsrooms – including stints at Businessworld magazine and the India Today Group. His coverage of climate change earned him two fellowships and a national award for reporting.
In 2014, Pierre turned his storytelling expertise towards brands, working with tech, auto, fashion, education, FMCG, and entertainment clients. He led the social media vertical for Interactive Avenues until mid-2017, where his campaigns for the Jaipur Literature Festival and Gionee Mobiles won two awards.