Sheena Sharma

Chief Officer – Issues & Crises and Client Studio, BCW India Group

Sheena brings over 25 years of communication training and PR experience. Based in Bangalore, she oversees all executive communication trainings for the firm, having conducted over 200 workshops with leading corporates and entities in South Asia. Sheena joined Genesis BCW in 1994 and has the overall accountability for growth and retention of clients, lending her expertise in strategy, thought leadership, sharing best practices, service orientation and quality.

More About Sheena Sharma

Sheena brings over 25 years of communication training and PR experience. Based in Bangalore, she oversees all executive communication trainings for the firm, having conducted over 200 workshops with leading corporates and entities in South Asia. Sheena joined Genesis BCW in 1994 and has the overall accountability for growth and retention of clients, lending her expertise in strategy, thought leadership, sharing best practices, service orientation and quality.

Sheena is Genesis BCW’s key lead on Issues & Crises across all client portfolios. Her skills lie in comprehensive risk maps, mapping stakeholder dispositions, analyzing media sentiments and creating a communication defense strategy along-with implementation at critical junctures including mergers and acquisitions, plant closures and union flare-ups. She works with clients to integrate cultures and communicate with employees with a specific focus on change management. She counsels clients to manage their ‘reputation risk’ by deploying our proprietary methodology, Crisis1™, that helps them identify vulnerabilities, take pre-emptive steps and manage a crisis and its 'after effects'.

Sheena leads the Client Studio, a learning centre of expertise that uses proprietary knowledge, concepts, insights and skill to facilitate training for senior executives in organizations and associations in the areas of communication, public relations, corporate social responsibility, social media and marketing. Using specialized training modules, Sheena helps executive-level clients navigate today’s overcrowded media landscape and understand how best to engage directly with their target audiences on a personal level.

Sheena has a wide experience across industry verticals ranging from manufacturing, automobiles, chemicals, consumer brands, healthcare, telecom, information technology and entertainment amongst others. Based in Bangalore, the outsourcing capital of India, she has led her team in developing focused and innovative employee communication programmes.