More About Jenny Pareti
During her time as a communications director with the Consumer Technology Association (CTA), Jenny served as an industry and CES spokesperson. On the policy front, she directed a comprehensive analog-to-digital television public affairs campaign targeting media, government, industry, and consumer audiences. She also worked closely with membership divisions and market research to promote critical industry programs and consumer surveys tracking adoption rates and sentiments on key technologies and issues of the day. Additionally, she created a media campaign focused on women and technology, which brought traditional women’s publications to CES for the first time.
Prior to CTA, Jenny crafted media and analyst relations campaigns for a host of technology clients during the dot.com boom and spearheaded a global PR agency’s internet privacy program to guide startups through the tumultuous Y2K dot.com coming of age.
Jenny first forayed into public affairs at a lobbying firm involved in the “crypto wars” that was also enlisted to represent a coalition of tech companies advocating enforcement of U.S. antitrust laws. The expansive public affairs campaign featured antitrust luminary Judge Robert Bork, insights from Chicago School economists, coordination with State Attorneys General, grassroots organizers, consumer advocacy groups, and pollsters.
She is a graduate of the University of Virginia.
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