Jordana Baldwin

SVP, Corporate Affairs

Jordana Baldwin, a Senior Vice President in BCW's North America Corporate Affairs practice, is a social impact and brand purpose strategist with experience in industries including retail, non-profit, entertainment, start-up, and media. Her work drives meaningful culture change designed to ignite connection, impact values and spur evolution at both the organizational and societal level. 

More About Jordana Baldwin

She draws on expertise developed while working in the non-profit sector to counsel clients as wide-ranging as Dollar General, Foot Locker, Dow and the visual artist Kehinde Wiley, in purpose-driven business and campaign strategy. Before joining BCW, Jordana led the Cultural Advocacy practice at Everytown for Gun Safety, the nation’s largest gun violence prevention organization, where she mobilized stakeholders including national brands, professional athletes, visual and music artists, corporate executives, and policy experts, to help normalize and de-politicize gun reform in America. This work, coupled with roles at culturally impactful companies like IMG, CNN, and Amazon, all contribute to Jordana's deep understanding of the complex social, political, and emotional issues that inform key considerations in today’s business landscape.

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