More About Sama Al-Naib
Previously, Sama has actively lead and developed influencer marketing expertise across the region and is one of the architects behind BCW’s influencer offering, Trufluence, a 360 framework for planning, identification, creation, delivery and measurement – a robust methodology that incorporates critical processes and approaches that tackle current ‘authenticity crisis’ in the influencer space. Since the launch of Trufluence, BCW now boasts a global community of over 100 influencer leaders across Europe and Africa, supported by a broader team of influencer specialists who all speak ‘Trufluence’.
Sama continues to consult a range of global clients across sectors from personal care to financial services to healthcare and beyond, overseeing end to end programmes from strategy inception through to delivery.
Sama was also named one of PRovoke Media's Innovator 25 list in 2023.