Sama Al-Naib

Digital Director, Zurich office

Sama leads the EMEA social media team at BCW. Her main task is to develop digital strategies for clients aimed at identifying and capitalizing on the most important opportunities for online engagement.

More About Sama Al-Naib

While Sama has her roots in social media strategy, her specialty lies in developing influencer engagement strategies. She is one of the architects behind influencer offering BCW Trufluence, a 360 plan, identify, build, deliver and measure framework that is essentially a sophisticated methodology and a response to the current "authenticity crisis" in the influencer space.

Since then, Sama has continued to lead influencer engagement strategies on a global scale for local market implementation. Her work with influencers spans multiple sectors from personal care to financial services to healthcare and beyond. Sama's background also includes project management of large digital campaigns from planning to execution, including developing content, channel and audience engagement strategies, content development and regularly collaborating with creatives to deliver key pieces of digital development.