The Brief
Following a long history of collaboration with the world governing body of Archery, our company has been working with World Archery for many years, first contacted by its President to assist in the development of a new worldwide strategic plan for the sport as well as host city outreach for its many events.
Our Response
Following a preliminary "Think Tank" session with key representatives of World Archery Foundation and other members of World of Archery, it has been decided that the process of putting together a strategic plan for the sport has to take into consideration the family of Archery at large. Over the course of the project all continental associations were heard as well as key stakeholders of the sport (i.e. media specialists and commercial partners), in order to create a strong and inclusive strategic plan which identified key objectives and specific actions that should be undertaken. The plan, which commenced in 2007, guided WAF and its extended family in its development and continued growth.
When we decided to develop a new strategic plan for Archery, this team of trusted advisors naturally came to our minds because of their external point of view and their wealth of experience and knowledge in this area.”