Think Globally, Act Locally
The EHL students came from 120 nations and symbolize their strong international orientation. To attract even more global talent and strengthen its international reputation, the hotel management school has entrusted BCW Switzerland with a communications mandate in seven key markets: China, Singapore, India, Russia, South Africa, Brazil and Mexico. Thanks to its extensive agency network, BCW Switzerland supports the school's PR work worldwide - from the creation of region-specific content and the development of digital campaigns with the help of influencers to organized press trips and other events.
Successful Worldwide Media Work
The Lausanne School of Hotel Management is now much more prominent in the international press and new media. In 2018, more than a dozen international journalists and influencers visited the EHL campus on exclusive press trips.
Visibility and Media Presence
Thanks to the increased visibility and strong media presence, the hotel management school has already been able to increase the number of applicants in some of the seven countries.
