The inaugural Digital Transformation in Asia-Pacific Communications Study has revealed strong digital integration across the communications workstream in Asia-Pacific, but slow adoption of artificial intelligence (AI) tools. Most businesses also plan to increase digital transformation investment in the next three years, driven by a need to enhance audience engagement and inform strategic planning within the communications workstream. Read on for a sneak peek or scroll to the end to download the report in English and Chinese-simplified (中文).
What is digital transformation in communications?
Digital transformation in communications is the transformation of communications activities, processes, competencies, and models to fully leverage the changes and opportunities of a mix of digital technologies to solve traditional problems.
Communications functions across Asia-Pacific are adopting new technology tools at a startling pace. From MarTech and CommsTech to big data, artificial intelligence and machine learning, communications practitioners have access to countless tools and technologies to facilitate enhanced audience engagement and experience.
Many have already built a clear multi-channel engagement strategy that drives the right content through the right digital channels. However, digitalizing communications efforts and using digital media are only part of digital transformation, and there are a range of factors that can impede progress at any point in the process.
While digital integration within the communications function in the region has matured in recent years and adoption of new technology tools is continuing at a startling pace, there is room for improvement.”
Matt Stafford
Global President, Practices and Sectors, Asia-Pacific President, BCWKey Considerations for Communicators
With the degree of digital integration within the communications workstream expected to grow, the Digital Transformation in Asia-Pacific Communications Study shares key considerations for communicators in the region, addressing both drivers for digital transformation and opportunities for success.
Key drivers:
- Targeted external audience engagement
- Effective strategic communications planning
- Enhanced cross-team collaboration
Opportunities for success:
- Experimenting with artificial intelligence
- Improving the digital content development process
- Engaging senior leadership
About the Study
The inaugural Digital Transformation in Asia-Pacific Communications Study from BCW’s Digital Innovation Group surveyed 182 senior marketing and communications professionals in 2022, all of whom currently work in the communications division or as part of a communications team within their organization, across nine Asia-Pacific markets, including Mainland China, Hong Kong, Singapore, India, Australia, Japan, Thailand, Malaysia and Indonesia.
The invaluable new data from this survey will enable us to more accurately and effectively help our clients align their communications objectives with their business goals, adopt digital innovation and new technologies where critical to improve their audience experience, and deliver more meaningful and long-lasting results.”
Joe Peng
Chief Digital Officer, BCW APAC
