HomeUnited KingdomInsightsPoolside With Petra – Cannes 2022: Day 2
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Poolside With Petra – Cannes 2022: Day 2June 22, 2022

A daily round-up of the highlights from Cannes International Festival of Creativity by Petra Andersson, Senior Creative at BCW London.

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A daily round-up of the highlights from Cannes International Festival of Creativity by Petra Andersson, Senior Creative at BCW London.

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WHAT HAPPENED ON TUESDAY?

Pete Way received an NFT from Paris Hilton! Our Cannes delegates got to enter the Metaverse! A Grand Prix turned into the Ukrainian flag! And 7 categories were awarded – Industry craft, Digital craft, Film craft, Digital craft, Entertainment Lions, Entertainment Lions for Music, and finally Entertainment Lions for Sports. We also got to see the winners For Cannes Young Digital and Design Lions!

LIONS OF THE DAY!

Craft, craft, craaaaaaaft mixed with some good old ENTERTAINMENT. Here are the winners from yesterday:

THINGS TO COME

  • Will Pete Way manage to set up a digital wallet for his NFT gifted by Paris Hilton?
  • We put on our STRATEGY glasses and look for unique SMPs and GREAT strategic platforms. Also Mobile and Brand Lions – We see you!

Will I actually have time to watch any of the talks?

Update your inbox on Thursday and you will find out!